Privacy Policy

Last Updated: January 2025

At Priceline, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, use our mobile applications, or interact with our services.

Information We Collect

We may collect the following types of information when you use our services:

• Personal identification information such as your name, email address, phone number, and mailing address
• Payment and billing information, including credit card numbers and billing addresses
• Travel preferences and booking history
• Device information, including IP address, browser type, operating system, and device identifiers
• Location data when you permit access through your device settings
• Cookies and similar tracking technologies that help us understand how you interact with our platform
• Communications you send to us, including customer service inquiries and feedback

How We Use Your Information

We use the information we collect for the following purposes:

• Processing and managing your reservations and transactions
• Providing customer support and responding to your requests
• Personalizing your experience and delivering relevant content and recommendations
• Sending promotional communications, special offers, and service updates with your consent
• Improving our website, applications, and overall service quality
• Detecting and preventing fraud, unauthorized access, and other security concerns
• Complying with legal obligations and enforcing our terms of service

Information Sharing

We may share your personal information with the following parties:

• Travel suppliers such as hotels, airlines, and car rental companies to fulfill your bookings
• Trusted service providers who assist us in operating our platform and delivering services
• Business partners for joint marketing initiatives, with your consent where required
• Law enforcement or regulatory authorities when required by applicable law
• Affiliated companies within our corporate family

We do not sell your personal information to third parties for their independent marketing purposes without your explicit consent.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure socket layer technology, firewalls, and regular security assessments. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal information
• Opt out of marketing communications at any time
• Restrict or object to certain processing of your data
• Request portability of your personal data
• Withdraw consent where processing is based on your consent

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our services.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a revised effective date. We encourage you to review this page periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Team through the customer service section of our website. We are committed to addressing your inquiries in a timely and transparent manner.